Hello, and happy September!
Every summer, the Philadelphia-based Global Interdependence Center holds a conference in Jackson Hole. Two years ago, I was asked to address it. I happily agreed to do so. Unhappily, I thought I bombed.
So much for my ability to read a room. Instead of bombing, the GIC folks liked my talk so much that they invited me to speak again this summer, which I did in July.
One of the attendees was Michael McKee, the International Economics and Policy Correspondent for Bloomberg TV and Radio. A month later, Mr. McKee interviewed me for a 12-minute Wall Street Week story about Jackson Hole. It ran in late August, and you can watch it by following THIS LINK.
I mention this for two reasons.
First, the piece does a nice job capturing the basic issues facing Jackson Hole, as well as the dynamics shaping how the community might approach them.
Second, I need your help.
Each year, the Community Foundation of Jackson Hole stages Old Bill’s Fun Run, a remarkable fundraising event for local non-profits. During the weeks around Old Bill’s, local non-profits solicit donations. Every dollar raised up to $30,000 is matched at a level which has historically ranged from 50%-70%.
My Charture Institute participates in Old Bill’s, and the money we raise is vital to our operations. Specifically, it helps fund research pieces such as this newsletter, which in turn leads to the broader understanding of Jackson Hole I shared with the Wall Street Week audience.
Switching back to the present, the focus of today’s CoThrive is an idea I’ve recently hit upon and been noodling over: Ski Bum Gentrification. I hope you find it of interest.
Gentrification
Other Areas; Same Phenomenon
Discussion
The Immodestly-Named
When History (or Culture) Starts
As always, thank you for your interest and support.

Jonathan Schechter
Executive Director
PS: At an event a few days ago, I was seated next to another long-time journalist. He shared two thoughts with me: “I like your newsletters” and “Length is the enemy of readership.” In other words, he was advising me to shorten my newsletters.
I promised I’d try and, in pursuit of shorter newsletters, I’ve broken today’s offering in two. Below I describe what I’ve come to call “Ski Bum Gentrification.” In my next CoThrive I’ll offer “Next Steps.”

Gentrification
Besides being the apple of my eye, my son is also an assistant professor of sculpture at Clemson University.
Alex did his graduate work in Baltimore, where both his art school and residence were in an older, run-down part of the city. When visiting him once, he pointed out that for all of Baltimore’s many efforts at urban renewal, none had worked as well as a more organic process: artists revitalizing an area by moving into places most people viewed as decrepit.
Lacking income but overflowing in vision, Baltimore’s starving artists saw the buildings around the school not as abandoned warehouses and old row houses, but inexpensive studios and living spaces. Acting on this vision, a hearty few moved into those buildings. Then a few more did, followed by a few more. Eventually, this set the stage for commerce: a bodega here; a coffee shop there. Thus began a positive feedback loop: Growing numbers of residents and businesses made it increasingly easy for others to move in, particularly those with a lower tolerance for risk and discomfort.
The result? Gentrification.
Arguably, something similar has happened to Jackson Hole over the past 60 years or so.
While Jackson Hole has never been blighted or unsafe, until the mid-1960s the valley’s socio-economics were defined by its remoteness and hardscrabble economy. In fact, the economy was so challenged that a key chunk of the Jackson Hole Ski Area’s initial funding came from a federal economic development grant program designed for Appalachia and other deeply impoverished areas.
For most folks, that kind of hardship is a deal-breaker. For a handful of ski bums, dirt bags, and other outdoor enthusiasts, though, the appeal of living in an extraordinary ecosystem and fabulous outdoor playground trumped the area’s challenges. Like their urban starving artist brethren, these mountain town starving ski bums saw unrealized potential. And in the same way starving artists have helped revive gritty urban neighborhoods, starving ski bums began a process that ultimately resulted in the gentrification of Jackson Hole.
Figure 1 gets at how this “Ski Bum Gentrification” process has evolved over time.

Good socio-economic data about every US county are available from 1969 through 2023. Happily, this spans nearly the entire time the Jackson Hole Mountain Resor has been open (its first full winter was 1965-66).
During the ski area’s first two decades, Teton County, Wyoming’s population grew far more rapidly than its income. Specifically, between 1969-1987 Teton County’s population grew at a Compounded Annual Growth Rate (CAGR) of 4.4%, while its inflation-adjusted per capita income grew one-third as fast: 1.4%.
Let’s call this period – hallmarked by rapid population growth and little economic growth – “Ski Bum Gentrification Phase I.” Those who moved to Jackson Hole during that period may have had to scramble to make a living, but over time a fair number of these folks made it work. As a result, 20 years later the community’s demographics had markedly changed: When the ski area opened in 1965, there were around 3,500 people living in Teton County; in 1985 there were three times as many.
Phase I of Jackson Hole’s Ski Bum Gentrification ended in the late 1980s, when the community finally pulled out of the recession that had plagued America earlier in the decade (Jackson Hole’s economy usually lags behind the nation’s). This marked the beginning of Ski Bum Gentrification Phase II, which is hallmarked by equilibrium: In Teton County, population growth remained robust and income growth skyrocketed to similar levels.
The fact income shot up suggests that the influx of ski bums had created a demographic critical mass – all of a sudden, there were enough people to support a new, more vital economy. For Jackson Hole, Phase II ran from the late 1980s until the turn of the century.
Phase III of Ski Bum Gentrification is when gentrification starts to become noticeable. During this phase, population growth drops sharply, income growth stays high, and the cultural changes wrought by the earlier phases’ population boom start to affect everything from architecture to the mix of businesses. Critically, as gentrification starts to become apparent, it becomes increasingly comfortable-cum-acceptable for people of means to move to a place, thus accelerating the gentrification process. Locally, Phase III ran from around 2000 to 2016 or so.
Jackson Hole is currently in Phase IV of Ski Bum Gentrification. This is gentrification’s climax state: Income growth booms and the population stops growing.
Just because Jackson Hole’s population isn’t growing, however, doesn’t mean it’s stagnant. Instead, it’s churning: Similar numbers of people are moving in and out, but the people moving in are earning far more money than the people moving out.
The people moving in are also earning more than people already living here. As Figure 2 shows, during Phase III, the annual income of current residents (i.e., “non-migrants”) was, on average, 30% higher than that of those moving in; during Phase IV, the annual income of new arrivals (i.e., “in-migrants”) has, on average, been 9% higher than that of current residents. Which makes one wonder whether there isn’t a kernel of truth in the joke about Jackson Hole’s billionaires pricing out its millionaires.

Other Areas; Same Phenomenon
Nationwide, there are 3,140 counties. In 2023, five Rocky Mountain ski counties ranked in the nation’s Top 12 in per capita income:
- Teton, WY (Jackson Hole ranked #1)
- Summit UT (Park City, #2)
- Pitkin CO (Aspen, #3)
- Blaine ID (Sun Valley, #6)
- San Miguel CO (Telluride, #12)
Like Teton County, each of these has undergone a similar process of gentrification. Interestingly, in these five Rocky Mountain ski counties, Phase IV of Ski Bum Gentrification kicked in before the COVID pandemic – rather than fundamentally change things, the pandemic poured gasoline on an already-burning gentrification fire (Figure 3)

Ski Bum Gentrification is not confined to counties with major ski areas. For example, while Teton County, Idaho, isn’t as gentrified as Jackson Hole, it’s going through the same process.
As Figure 4 indicates, until around 1990 Idaho’s Teton Valley was actually pre-gentrified – call it Ski Bum Gentrification Phase 0. During this time, both Teton Valley’s population and income were growing slowly, if at all. Thanks to people being priced out of Jackson Hole, though, about the same time Jackson Hole started its Ski Bum Gentrification Phase II, Teton Valley started its Phase I.
Another local socio-economic joke is that when Jackson Hole catches a cold, neighboring counties contract the flu. Giving credence to this witticism, the 2008 recession actually knocked Teton Valley backwards, driving both its population and income growth essentially to zero. That didn’t last too long, though, because Jackson Hole’s continued growth caused Teton County, Idaho to shoot from Phase 0 to Phase III: Since 2013, Teton Valley’s population CAGR has been 2.1%; its income CAGR has been 6.7%.

Discussion
Why does this matter?
The reason is captured in the Wall Street Week piece mentioned in the introduction. Michael McKee closes the story by saying: “But more than ever before, those who live here will have to reconcile the values of capitalism with a culture born of cowboys and unforgiving landscapes. A culture which may be their greatest asset of all.”
The challenges to our culture are why it’s vitally important to understand Jackson Hole’s Ski Bum Gentrification, especially Phase 1. As a tool for understanding that phenomenon, may I offer the immodestly-named “Schechter’s Equation for Life” and the equally immodest “Schechter’s Maxim.”
The Immodestly-Named
Schechter’s Equation for Life is S = R – E: Satisfaction equals Reality minus Expectations. Its point is that, for you to be satisfied with an occurrence, product, or what have you, it needs to exceed your expectations for it. Otherwise, you have negative satisfaction; i.e., you’re dissatisfied.
The basic point? For something to be successful, calibrating expectations is awfully important.
Continuing down the immodesty path, in its abbreviated form Schechter’s Maxim holds that “Economies change faster than Perceptions, and Perceptions change faster than Politics.”
In its complete form, Schechter’s Maxim holds that:
- Basic Science changes faster than Applied Science (i.e., technology);
- Applied Science changes faster than Economies;
- Economies change faster than Perceptions;
- Perceptions change faster than Politics;
- Politics changes faster than Legislation;
- Legislation changes faster than Jurisprudence.

For the purposes of understanding Ski Bum Gentrification, the importance of Schechter’s Maxim is that Jackson Hole’s economy has changed far faster than residents’ perceptions of the community. Residents may not know why the community is evolving or what it all means, but even the least-aware long-time resident knows today’s community is very different from the one they moved to.
For those folks, their understanding of – and by extension, their expectations for – the community were formed long ago, and in most cases haven’t evolved too much. From expectations about community character and culture to feelings about who can and should live here, many of the beliefs shaping Jackson Hole today can be traced back to when the community was lightly populated, the ski area and national parks were far less visited and, critically, local property values were more-or-less aligned with local wages.
Today, Jackson Hole is home to more than twice as many residents as in 1985, the parks and ski areas have three times more visitors, and local housing prices have long-since blown past local wages. Yet infusing the community’s spirit is a series of expectations – a series of beliefs about what the community is and should be – formed long before any of today’s realities came to be.
That these expectations-cum-beliefs are out of sync with Jackson Hole’s current socio-economic realities goes a long way to explaining the angst people are feeling. Their view of Jackson Hole was formed when they arrived, in many cases decades ago. Under extraordinary socio-economic pressure, though, that Jackson Hole is fading away – is being gentrified by the enormous wealth moving in.
Run this reality through Schechter’s Equation for Life, and the result is a lot of negative satisfaction, especially among longer-term residents.
When History (or Culture) Starts
Decades ago, the ski bum pioneers began a process that changed a ranching community to a ski town, upsetting those invested in the ranching culture. Like yeast in grape juice, though, the ski bum culture was so successful that it created an environment exceptionally desirable to others – particularly the well-to-do – and ultimately toxic to them. As a result, the ski bum culture and its attendant values are being eroded by the socio-economic conditions the ski bums helped to create, and in many cases had come to Jackson Hole to escape.
Irony, meet the forces of capitalism. Or as Mr. McKee might have observed: “… those who live here will have to reconcile the values of capitalism with a culture born of cowboys, ski bums, dirt bags, and unforgiving landscapes.”
If change is inevitable, then should current residents simply accept the community is changing and try to make the best of it? Or should they try something other than passive acceptance? And if we choose to do something about it, then what is it that links together a community whose values and culture are a mash-up of ecologists and ranchers, ski bums and cowboys, dirt bags and some of the world’s wealthiest people? All packed into a county which ranks next-to-last in the nation in its percentage of private land.
Excellent questions all, which I shall duck for the moment. Embracing the idea that length is the enemy of readership, I’ll use my next CoThrive to explore some ideas about things we might do.














































































































